MEDIA CONTACT:  Dianemarie (DM) Collins 623.825.9122 Ext. 2 - Email: DM@DMProductionsLLC.com

ONLINE PRESS KIT:  http://www.cisionwire.com/anjali/r/anjali-forber-pratt--online-media-kit,c9198907

• Acquisition of 100% of the issued shares of Betchoice Corporation Pty Ltd, one of the leading independent corporate bookmakers online offering Racing and Sports betting products in Australia.

• Provides access to the regulated Australian online market which is growing at circa 10-15% per annum.

• Betchoice has a customer base of more than 8,000 active customer accounts and introduces horse racing capability into Unibet which can be leveraged across its existing business.

• Unibet’s second strategic acquisition in recent months of businesses in regulated markets following the acquisition of the Solfive Group in France in November last year.

• Unibet plans to invest in development of both product offering and marketing to grow the market share aggressively and to challenge the leading players in the Australian market. Unibet considers the Australian corporate bookmaking market to have relatively attractive terms and conditions compared to European models and therefore allows for profitable growth.

• Initial acquisition price of AUD 20.0 million (GBP 13.6 million) on a cash free and debt free basis payable on completion.

• Earn-out based on 5.5x 2014 EBITDA in Australia less the initial acquisition price for Mark Morrissey, founder, Chairman and 38% shareholder, who is remaining with the company.

• Certain other shareholders to receive a payment of AUD 2.4 million in aggregate if 2014 EBITDA in Australia exceeds AUD 4.4 million.

• Completion is subject to the approval by the Northern Territory regulator and is expected before the end of Q2 2012.

• Betchoice achieved EBITDA of AUD 3.3 million (GBP 2.2 million) for its latest financial year ended 30 June 2011. Gross turnover for racing and sports betting for the year ended 30 June 2011 was AUD 191.5 million (GBP 129.8 million).